'Sivaji' in Singapore Airlines' flights
- IndiaGlitz, [Thursday,November 29 2007]
It will be a mid-air treat for the fans of Rajnikanth, as Singapore Airlines has obtained exclusive rights for the in-flight screening of his blockbuster 'Sivaji-The Boss.'
ÂThis is the first time that the Singapore Airlines has purchased the rights of an Indian movie. The film will be screened on all its international flights from December 1Â, Airlines manager, southern India, Bharat Mahadevan said.
He said the rights had been purchased from Ayngaran International, a London-based company which had the distribution rights of the movie for the overseas market by offering Âtwo times more than the normal rate.Â
Stating that the film would be screened for over two million passengers a month, he expressed hope that the airline's customers would welcome the Indian flavour on international flights.
Expressing happiness over the association, Babu, CEO of AVM Productions, the producers of 'Sivaji,' said the film had set a record in the Tamil film industry by running more than 100 days in overseas theatres.
The film would be dubbed in Hindi and released in January next, he added.
The Airlines had also tied-up with actor Madhavan to be the official airline of his maiden production 'Evano Oruvan'.