Similar promotional strategy for Shaadi Se Pehle and Shaadi Ka Laddu

  • IndiaGlitz, [Friday,February 17 2006]

Guess what is common between the promotional strategy of the two movies revolving around a 'shaadi' - 'Shaadi Se Pehle' and 'Shaadi Ka Laddu'? An animated beginning to the publicity of the movie.

When small budgeted movie 'Shaadi La Laddu' was about to be released (it starred Ashish Chaudhary and Sanjay Suri in the lead), its promotion kick started with 'Chall Hatt', a song 'picturised' on sexy Nigar Khan and some animated characters. The song was a decent hit and managed to create some curiosity around the movie.

On the similar lines, even Subhash Ghai's upcoming 'Shaadi Se Pehle' has an animated number that has arrived as the first step for the flick's publicity. This time around the song has no live characters and instead features the animated version of Mallika Sherawat along with the rest of the starcast.