Following Simbu’s appeal to his fans to set huge banners and pour litres of milk on his cut-outs to celebrate his upcoming movie ‘Vantha Rajavathaan Varuven,’ the Tamil Nadu Milk Dealers Welfare Association (TNMDWA) has written to the police seeking a permanent ban on the ‘paal abhishekam’ practice as there has been unrestrained theft of milk packets for this purpose.

“It has become a menace now and the theft of milk packets is rampant. We have approached all top actors on whose cutouts this ritual is conducted. We tried to meet and sent requests in registered posts to Rajinikanth, Ajith, Vijay, and almost everyone. But none of them have done anything to resolve this. Usually, trucks carrying milk packets reach the city in the midnight. In the early hours, the supply to outlets begins. It is a usual practice that we keep milk packets in boxes outside shops. That is the time when fans steal these packets whenever there is a superstar movie release,” the association’s president said.

Simbu, in an earlier message to his fans, had requested them not to involve in the same practices but changed his stance after he was apparently mocked for not having too many fans.