Sidharth Malhotra, who is gearing up for his next release 'Brothers', has given a few instruction to his team members. The actor has asked his team to do a few more activities digitally! Sidharth simply enjoys promotions on digital medium and feels that the platform encourages innovative interactions with fans and audiences.

In fact the actor has even conveyed that he would give extra hours in order to execute the activities digitally if required. Sidharth strongly believes in promoting aggressively on this particular platform and is ready to walk one step ahead to make it happen. However, the actor who rose to fame after only its debut film SOTY, had gathered a strong fan following digitally. Sidharth has a marvellous presence online and it's only increasing with each day. The actor Infact has one of the highest fan following on the digital media amongst the young lot of actors.

Confirming this a spokesperson added, "Sidharth has a wonderful online presence and he wants to explore this new innovative medium further which would only benefit his fans and him in the longer run". This new age medium has helped several fans to have a one on one interaction with Sidharth and the actor wants to explore it further by devoting more time to it.

Sidharth who will be next seen in 'Brothers' is also busy with his forthcoming outing 'Kapoor and Sons' opposite Alia Bhatt.