Sudhakar Reddy, better known as Nithiin's father, has thrown his weight behind 'Jayammu Nischayammu Raa'. The film made news when Neelam Krishna Reddy of NKR films acquired the theatrical rights for Rs. 7 cr. It's again in news because Sudhakar, who is associated with a number of successful movies, has acquired Nizam area rights.

"Sudhakar Reddy garu and Nithiin garu always encourage good cinema and now they picked our film. We are happy to be associating with Shresht Films. Our sincere thanks to them," Neelam Krishna Reddy says.

The movie will hit the screens on November 24. "Set in 2013 in the backdrop of then united Andhra Pradesh, the film tells the story of a common man who moves from his native place of Karimnagar to Kakinada when he joins the government service. The movie interlaces entertainment and emotions," the makers reveal. Shot in Karimnagar, Pochampally, Rajole, Kakinada, Yanam, Bhimili, Vizag, and Hyderabad, the movie is presented by AVS Raju. It has music by Ravichandra. Background Score is by Karthik Rodriguez. Cinematography is by Nagesh Bannel, whereas editing is by 'Editor' Venkat.