It was a show with a difference as ace fashion designer Manish Malhotra took a digital leap on the opening day of Lakme Fashion Week (LFW) Winter/Festive 2016 with Bollywood's young faces - Shraddha Kapoor and Sushant Singh Rajput - walking for him.

What was unique about the Malhotra's show this time was that it will premiere as a Virtual Reality experience after the fashion gala. So, the LFW ramp got a glimpse of the virtual aspect in a very sparkling way.

The designer infused extra glamour quotient on the ramp with Sushant and Shraddha, especially the former, who was glad to walk for Malhotra. "I was excited and nervous at the same time, but who doesn't want to walk for Manish Malhotra, and I did it. I have four sisters and all are fans of his; including me, so, today I am standing here with his clothes on. Life can't be better than this," Sushant told reporters after show.

For Shraddha, it was a dream come true. "I always dreamt of walking for him one day. When I was in Cape Town, Manish called me and asked if I will walk for his show tonight and I took no time to say yes. I landed here and came directly for his show," she said.

Talking about her outfit, the actress said: "This dress is so awesome, beautiful and gorgeous." She wore a lehanga teamed up with an embroidered blouse.

Speaking about the show, Malhotra said: "Lakme Fashion Week is very special to me - both my label and my association with LFW turn 11 this year. Label MANISH MALHOTRA is also the first Indian brand to present a Virtual Reality experience with Etihad Airways."

There was a big Bollywood turnout yet again to support the designer and his showstopper and some of the faces included Sushmita Sen, Zayed Khan, Shilpa Shetty Kundra, Dia Mirza, Padmini Kolhapure, Krishika Lulla, Ashish Chaudhary and his wife, Shraddha Kapoor's brother Siddhanth Kapoor and many more.

Etihad's association with Malhotra is the latest initiative by the Abu Dhabi-based airline following its recently-announced global agreement with WME | IMG to become the fashion industry's preferred airline. Malhotra is the second designer that the airline has partnered with globally, after Oscar de la Renta at the Mercedes-Benz Fashion Week in Australia earlier this year.