Trust our film makers to come with interesting films at the same time with innovative ideas to promote them as well...

Akshay Kumar aka Once Upon a Time in Mumbaai Again’s Shoaib will be seen giving viewers a public service message, donning his character’s look in the forthcoming film.

The special clip directed by Milan Luthria will see Akshay Kumar asking viewers to restrict their cell-phone usage during a movie. The clip will run exclusively in PVR and Cinemax properties in India, right up to August 8th.

Confirmed Akki, "We thought it was a great platform to remind viewers to desist from using their mobile phones. The clip sees Shoaib, my character in the film, requesting the audience to restrict mobile use."

Balaji Motion Pictures’ ‘Once Upon a Time in Mumbaai Again’ also stars Imran Khan and Sonakshi Sinha. It is scheduled to release in August 2013.