'Shivam Bhaje' Howls on Amazon Prime and Aha
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Ashwin Babu’s latest film, *Shivam Bhaje*, released on June 2, 2024, initially struggled at the box office despite its intriguing premise. However, the film has found a second life on digital platforms. Amazon Prime Video and Aha, which acquired the digital rights to the film, began streaming it from August 29, 2024. Since then, *Shivam Bhaje* has accumulated over 100 million streaming minutes, a testament to its growing popularity among viewers.
Produced by Ganga Entertainments, *Shivam Bhaje* marks the production house’s prestigious maiden venture. The devotional action thriller, directed by Apsar, stars Ashwin Babu in a dynamic role, offering audiences a unique and thrilling cinematic experience. The film’s narrative revolves around a hero who, after a life-altering accident, undergoes an eye transplant using a dog’s eyes. This unusual twist leads him to uncover a major terrorist plot, ultimately saving thousands of lives.
The film’s reception on OTT platforms has been overwhelmingly positive, with particular praise for its excellent visuals, intense investigation track, gripping climax, and compelling action sequences. Dog lovers have especially connected with the film’s unique storyline.
While *Shivam Bhaje* didn’t perform as expected in theaters, its digital success on Amazon Prime and Aha highlights the increasing importance of OTT platforms in reaching a broader audience. The film, which features an ensemble cast including Digangana Suryavanshi, Arbaaz Khan, Hyper Aadi, Brahmaji, and Tanikella Bharani, was made on a modest budget. Despite its initial box office struggles, the sale of its digital rights to two major platforms has resulted in a profitable outcome for the filmmakers.
Audiences can stream *Shivam Bhaje* in multiple languages on both Amazon Prime Video and Aha, ensuring that this unique film continues to entertain and engage viewers far beyond its theatrical run. The response Shivam Bhaje is getting on OTT is delighting the makers who are drawing solace that their film's unique concept is appealing to viewers thrilling them to the core.
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Devan Karthik
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