It's known that noted cinematographer Gnana Shekar VS of ‘Kanche’, ‘Malli Malli Idi Rani Roju’ and ‘Gautamiputra Satakarni' fame has turned a producer. The film will star Shriya Saran and Niharika Konidela in lead roles. Debutante director Sujana is on board.

Earlier on Monday, the film was formally launched. Mega hero Varun Tej was there to wish the entire team and bless his sister. Director Krish, politician Gottimukkala Padma Rao, producers Rajeev Reddy and Sai Babu too graced the occasion. If the 'Toli Prema' her clapped the board for the first scene, 'NTR' director Krish directed the shot and Padma Rao switched on the camera.

The makers have described the untitled flick as a "commercial, content-based drama.

Gnana Shekar is happy to be producing the venture in association with Ramesh Karutoori under Kria Film Corporation and Kali Productions. Music is by Maestro Ilaiyaraaja.