CC Media and Entertainments Pvt. Ltd. has taken off its new production starring Sharwanand and Nithya Menon on Wednesday in Hyderabad. Presented by KS Rama Rao and produced by his son KA Vallabha, the film is being directed by Kranti madhav who earlier directed critically acclaimed 'Onamalu'. The Muhurtham honors were done by PVP, Raghurama Krishnam Raju and Ramesh Prasad.

KS Rama Rao said 'This is a feel wonderful film in which Sharwanand is playing the role of a sprinter.
The story is awe inspiring and a beautiful love story. We plan to shoot for a while, take a break and
restart after Summer. Plan to release the film in August'

Sharwanand said 'This story goes into the league of 'Gamyam' and 'Prasthanam' in my career. Nithya's
character has come out fantastic too. Sai Madhav did a splendid job as the dialogue writer'

Nithya Menon said 'The story has the feel of a classic like Mani Ratnam's 'Bombay'. Gopi Sundar's music and Sai Madhav's dialogues are terrific assets' Nassar said his role is etched out very well.

Dialogue writer Sai Madhav said 'Love is a universal and evergreen subject so, our attempt is to show it a new again'

Director Kranthi said 'This is not a lady oriented film and the beautiful story is tremendously
supported by dialogues from Sai madhav'

Nassar, Tanikella Bharani, Ahuthi Prasad, Pavitra Lokesh, Sana, Tejaswini etc are playing key roles.
Dialogues by Sai Madhav Burra; Lyrics by Rama Jogayya Shastry; Choreography by Swarna; Music by Gopi Sundar; Editor: madhusudan Reddy; Art: Sahi Suresh; Camera: Jnana Sekhar; Executive Producer: Tammudu Satyam; Presented by KS Rama Rao; Produced By KA Vallabha; Story, Screenplay & Direction: Kranthi Madhav