Stories about his super hero avatar and his 'Chammak Challo' are being heard around these days. The keenly awaited sci-fic flick of Shahrukh Khan 'Ra.One' is gearing up to promote itself in every big possible way.

Birdies shared that the film is planning to make the Formula One track as a promotion platform. And for this Shahrukh is said to be thinking of collaborating with the Formula 1 Airtel Grand Prix of India, which is will kick-start in Noida in October.

That's not all.... Birdies added to reveal that the King Khan has even planned to rope in Formula One racer Michael Schumacher to drive a car having the name 'Ra.One' on it! Looks like in order to create a brand out of the movie Shahrukh is keen to make the cars participating in the Grand Prix to sport 'Ra.One' logos.

Go, 'Ra.One', Go!