King Khan Shahrukh Khan was expected to go all out for his most ambitious and B-town most expensive Ra.One. But the way the Baadshah of Bollywood has planned his promotions, people in the industry are taken by surprise by the approach of the superstar.

SRK is again setting trends with 'Ra.One'. Minting money from the movie's audio launch and the highly talked about merchandise in 3500 outlets all over, the million-dollar global mass-media campaign in association with Western Union which according to the World Bank is the world's largest remittance receiving market in the world - All these are no longer news.

Its believed that SRK's Western Union initiative is expected to target a whooping 25 million NRIs!! Truly SRK is smartly exploiting his status as the undisputed No.1 crowd puller in overseas since DDLJ days.

The Youtube tie up is well planned move and now we are hearing that King Khan is planning four world wide premieres of 'Ra.One' in the world's most happening cities like London, New York, Dubai and Toronto.

And for his fans in his motherland India, the superstar will have press conferences in Lucknow, Kolkata, Delhi, Hyderabad, Bangalore, Jallandhar, Jaipur, Pune and some more as the list is getting finalized.

SRK has not held press conferences in most of this places so obviously its an open invitation from the Baadshah to his fans to watch 'Ra.One'.

Way to Go Shahrukh!!