Trade pundits and industry insiders may well have labelled "Dil Maange More" a flop at the box-office but producer Nikhil Panchamia is not perturbed.

Panchamia and his production team have been receiving endless calls from Shahid Kapur's fans in Pakistan where the VCDs of "Dil Maange More" are in active circulation.

"They are under the impression that the number on Soha Ali Khan's phone when Shahid calls her in a particular scene, is Shahid's own number. It's actually our executive producer's number and he is having a tough time coping up with the calls," Panchamia told Bollywood portal Glamsham.

"I am sure the Samsung people will be very happy since this is proof that their brand has been clearly noticed," joked Panchamia.

Asked if the title's reference to the Pepsi advertisement affected the film's overseas business, Panchamia replied, "It is a non-issue. Since I had already released the overseas prints, the controversy did not affect the overseas market. Besides, we have already reached an amicable settlement on that."

Panchamia claimed that his film has worked best where it was supposed to - in the metros and up-market multiplex audience.

"It drew packed houses at the weekend shows in Nagpur and Hyderabad. Distributors are not complaining because it was sold at a nominal price," said Panchamia.