With the success of 'R... Rajkumar', Shahid Kapoor has broken the mould and entered a massy genre. Among the younger crop of actors, Shahid is the only one who has managed to cut through the out and out masala film segment.

Owing to this the young actor has been approached by several brand advertisers... In the past two weeks, Shahid has been offered endorsements ranging from mobile phones to motorbikes to a suiting and shirting brand as well as one for vests. These brands have been on a look out for a brand ambassador who is popular among the masses at large.

Usually this ad segment is dominated by Salman Khan and Akshay Kumar who have a huge fan base especially in B and C towns. With the success of ‘R... Rajkumar’ Shahid has managed to build a connect of sorts with audiences.

Observed a source, "Shahid’s never done such an out-and-out masala film with intense action scenes. So for the audience, it was a refreshing change to see him in this avatar. Shahid has won praise for his high-energy stunts in the film, which in turn, has attracted a lot of brands that are keen to sign a young ambassador with mass appeal, for their products. With 'R... Rajkumar' being received well, especially in tier-II cities and towns, these brands are now keen to get him on board."

Shahid will next be seen on big screen with Vishal Bhardwaj’s ‘Haider’, also starring Shraddha Kapoor.