Whenever Shah Rukh Khan has portrayed a negative character in his films he has left his fans mesmerized. Remember DON, DARR and of course his first major solo super duper hit film BAAZIGAR.

Yet again Shah Rukh is playing a dark character that of a Guajarati Muslim don, dealing in the illegal bootlegger business during the infamous Prohibition period in Gujarat in the 80`s in his home production RAEES. The story depicts how an honest police inspector exposes his evil empire and brings him to book.

To bank the popularity of Eid festival and Salman Khan`s stardom, Shah Rukh Khan has cunningly released the teaser and the two posters of his film and believe it or not both the teaser and the poster have taken SRK`s fans by their feat.

The teaser is a one minute five seconds long video that introduces Shah Rukh in a never-seen-before avatar and the mindboggling dialogue accompanied with the teaser - 'Baniye Ka Dimaag Aur Miyanbhai Ki Daring'!!!! - (Mind of a businessman and daring of a Muslim) literally kills the viewers.

The other dialogue - "Dhande se bada koi dharm nahi hota, ab yehi mera kalma hai aur yehi mera mazhab." (There is no religion bigger than business and now this my ritual and my religion) too is intriguing.

The social media is going gaga ever since the teaser has been released with tweets as hyperbolic as Fantastic". Zabardast...

According reports the teaser has rocked the social networking website Facebook with a bang as over 12,000 shares were recorded in the first half hour on Shahrukh Khan`s official page only!!!

Directed by Rahul Dholakia, RAEES has Farhan Akthar, Mahira Khan and Nawazuddin Siddiqui in the lead roles. The film is produced by Gauri Khan under Red Chillies Entertainment.

RAEES will be releasing next year in the Eid festival along with Salman Khan`s SULTAN!

This article is from Raaga's music blog. Read more at http://blog.raaga.com