Industry is a place where sentiments and superstitions play a vital role. It's no exaggeration that actors and filmmakers have some reservations when it comes to naming their films and follow their sentiments without any second thought. Coming to NTR, the actor has a poor record whenever his film's title starts with the letter Na`. His previous films such as Ninnu Choodalani, Naaga, Na Alludu and Narasimhudu have ended up as colossal flops at the ticket window and put him in dilemma.

Fans of NTR feel that the letter Na` always leaves a bad omen for their favourite actor. Interestingly, NTR's upcoming movie which is shaping up under the direction of Sukumar is titled Nannaku Prematho. Ever since the title was announced, fans of NTR have been pressurising the makers to change it, but their requests are in vain as the team has decided to go ahead with the same title.

Though NTR asked Sukumar tried to change the title and add a prefix like 'Ma', it was never materialised, says the buzz. It remains to be seen whether the actor breaks the jinx this time or fall prey yet again!