Actress Selena Gomez recently faced controversy over an Instagram post that allegedly violated SAG-AFTRA strike rules. The post, now deleted, promoted her Hulu show Only Murders in the Building, raising concerns about insensitivity during ongoing labor actions.

Gomez stars in the popular Hulu series alongside Steve Martin and Martin Short, which is currently in its third season. Despite a collective effort by the show's stars to support the actors' strike by avoiding promotional activities, Gomez shared a video from the show's set on her Instagram. The post included the caption "Missing and wanting" and tagged the official Only Murders in the Building account. This drew rapid attention, amassing over 1 million likes within 15 hours before being taken down.

While the video itself didn't explicitly promote the show, the tagging raised questions about its promotional intent. Critics, including one who called the move "tone deaf," pointed out the potential insensitivity, given the ongoing push for fair wages and better working conditions by fellow actors.

SAG-AFTRA highlights that traditional residuals-based pay for actors has diminished due to streaming platforms. Actors also seek stricter regulations on artificial intelligence (A.I.) use in creative projects to protect their likenesses and jobs. Demands by studios like Apple, Amazon, and Netflix have caused production standstills.

Amidst the strike, the industry's unity and compassion are demonstrated by celebrity contributions. Stars like Meryl Streep share personal stories, emphasizing the importance of supporting fellow actors during challenges. Courtney B. Vance's efforts in organizing relief initiatives earn appreciation, with celebrities like George Clooney acknowledging their impact in shedding light on the human toll of the situation and offering relief for their colleagues' struggles.