Top Artist Manager Scooter Braun's Management Mix-up: Clients Out, Jokes In
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In a recent statement made via X (previously known as Twitter) on August 22, prominent artist manager Scooter Braun amusingly addressed the reports of his clients ending their professional relationships with him by stating,"Breaking news... I'm no longer managing myself." While not delving into the specifics of recent news, the statement comes in light of significant changes within his client roster.
Artists such as Justin Bieber, Demi Lovato, and Ariana Grande have recently chosen to end their professional ties with Braun. Justin Bieber's rumored departure on August 18 was denied by his representatives, confirming that he and Braun are still collaborating.
However, Demi Lovato officially severed her relationship with Braun's company just a month before her upcoming album's release. Similarly, reports suggest that Idina Menzel parted ways with Braun in January, while Ariana Grande's departure remains unconfirmed.
Scooter Braun's career spans many renowned artists, including Kanye West. His company, SB Projects, represents a diverse range of artists like Justin Bieber, The Kid LAROI, Quavo, and more.
Braun's involvement in Taylor Swift's music acquisition via Big Machine Label Group led to public controversy, with Swift re-recording her albums to regain control. As SB Projects navigates this transition, Braun's ongoing impact on the music industry remains significant.
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Aarna Janani
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