Tollywood is getting publicity-savvy. Of late, singles have been released in regular intervals. Audio functions have been replaced with pre-release functions, which celebrate the success of the songs, thereby psychologically conveying the message that the film is a potential hit.

Recently, the makers of Prabhas' next sprang up a surprise by announcing a pre-production Teaser of the Rs. 150 cr budgeted actioner. While this is going to become a trend which will be aped by big-ticket makers, Jagapathi Babu's makers have released a teaser on the day his film was launched. 'Patel S.I.R' has done it before Sujeeth's next, and without letting the world know about it.

The makers of 'Baahubali-2' have set another trend. The pre-release event saw a separate song dedicated to each main talent. Music-directed by Keeravani himself, the songs, played during special Audio-Visuals, are yet another publicity-savvy tools.