Weeks after Sardaar Gabbar Singh clinched deals worth more a billion rupees even before its release, Brahmotsavam is much on a similar path. With PVP delivering two hits (Kshanam and Oopiri) in a row, the market of Brahmotsavam is only bound to ratched up. The fact that it's a Telugu-Tamil bi-lingual only makes it even more saleable, besides of course the run-away success of Srimanthudu, especially in the overseas market.

The news is that the film has clinched a Rs. 11. 50 cr deal by way of selling its satellite rights to a tv channel.

This May 6 release bagged a huge deal with Classic Entertainments, to whom it sold the overseas rights. The deal was clinched in February for an amount of Rs. 13 cr, which is Rs. 1.50 cr more than Sardaar Gabbar Singh's.