'Sarileru Neekevvaru', starring Mahesh Babu and Rashmika Mandanna, was launched today at Hyderabad's Annapurna Studios.  K Raghavendra Rao gave the first clap.  Shyamprasad Reddy and others graced the occasion as guests.

Speaking on the occasion, co-producer Anil Sunkara said that the film will be released for next Sankranthi.  Dil Raju said that he was happy to be teaming up with AK Entertainments and Mahesh Babu's GMB Entertainments for the prestigious project.

Director Anil Ravipudi said that he will never forget the opportunity to direct the Superstar himself.  "I will repay my debut by delivering a blockbuster.  We have roped in a talented team of cast and crew," he said.

Vijayasanthi will essay a crucial role in the movie.  She is doing a film for the first time in 13 years.  "I had done 'Kiladi Krishnudu' with Krishna garu.  I am now happy to team up with his son after decades," she said.  

Jagapathi Babu, Bandla Ganesh and Rajendra Prasad are part of the cast.

Music is by Devi Sri Prasad, who said that he will dish out a superb mass song in the flick.  "I and the director have already decided on a massy tune and a romantic song," he added.