Sara Ali Khan is one of the rising stars in Bollywood. She is loved and admired by millions for happy and cheerful personality. Her amiable nature and charismatic aura has made her popular among masses and she has become a youth icon of sorts. Recently, Sara has signed as the first brand ambassador for a leading lifestyle and home accessories brand, Chumbak.

Considering Sara's popularity and bankability among the youth, it was a good decision by the brand and they are happy to have Sara on board.

Vasant Nangia, CEO, Chumbak, said, “With our focus on great design, quality product & unique brand positioning, Chumbak has created a tremendous amount of brand love. Today, we’re ready to take the next leap. Sara Ali Khan, with her individual achievements and wide appeal, is a natural choice to represent the brand."