Sanjay Leela Bhansali exploits Ganesh Chaturthi festival with the launch of BAJIRAO MASTANI's first song 'Gajanana'

  • IndiaGlitz, [Friday,September 18 2015]

The auspicious Ganesh Chaturthi festival that begins today with the holy chants of Ganpati Bappa Moriya and worshipping of Lord Ganesh's idol has been skillfully exploited by filmmaker Sanjay Leela Bhansali as a perfect marketing vehicle to promote his magnum opus upcoming film BAJIRAO MASTANI.

Keeping an eye on the popular Ganesh Chaturthi festival, which is widely celebrated with much enthusiasm and passion in states like Maharashtra, Gujarat and South India, Sanjay Leela Bhansali has intentionally used it as an ideal platform to launch his movie's first song Gajanana…

The song that praises Lord Ganesha is thus likely to appeal all Ganesh devotees and would give a big boost to the film's promotion.

It may be noted on September 15, 2015 the song was launched at Pune's Balewadi stadium. Marketing gurus believe the release of the song on the eve of the most revered Ganesh Utsav and that too from Pune city, which is regarded as the hub of Ganesh Chaturthi festival, is an intelligent marketing gimmick by Sanjay Leela Bhansali and it will surely reap rich dividends to him.

A marketing guru predicts, "The song is sure to became a hit as the song will be the hot favorite at all Ganesha pandals around the nation and will be definitely be played repeatedly thus making it a national craze."

"Every year there is at least one Ganesha song and with Gajanana... being the newest addition in the Ganesh Chaturthi playlist it is sure to become quite popular," he added.

The song is sung by famous singer Sukhwinder Singh, who has a range of hit song like Jai Ho.. (SLUMDOG MILLIONAIRE), Banjaara... (EK THA TIGER), Shah Ka Rutba... (AGNEEPATH), Tore Bina" (KAHAANI).

This article is from Raaga's music blog. Read more at http://blog.raaga.com

More News

Love to taste R.D. Burman's favorite Dish? Visit Asha Bhosle's new restaurant at Manchester in U.K.

Music monarch R.D.Burman and singing legend Asha Bhosle may be famous for their mind-blowing music but few are aware that both had a penchant for food. While Burman is no more, his wife Asha Bhosle continues their passion for food. Her signature restaurant Asha’s - the 10th hotel will soon be inaugurated at Manchester in U.K. Asha Bhosle, 82, will be among the guests at the VIP launch party schedu

After a sell-out Paid Preview Premier, 'MSG 2' keeps the trade excited

The producers of Gurmeet Ram Rahim Singh Ji Insan's 'MSG-2 The Messenger' are elated. After showing exceptional confidence in the film by holding the Paid Preview show on Wednesday night that grossed an incredible 3.60 crore, the makers are now releasing it at over 1800 screens across India.

Shruthi Haasan to pair up with Sivakarthikeyan?

Young heroine Shruthi Haasan is presently part of the films of the three leading stars of the present generation. While ‘Puli’ the film in which she has acted with Ilayathalapathy Vijay is scheduled to release on October, she is on the verge of completing the shoot for ‘Thala 56’ in which she plays the lead heroine with Ajith. She has also signed to play one of the lead ladies in ‘Singam 3’ to be

NTR to launch 'Kumari 21F' teaser

NTR, who is currently in UK for the shooting of 'Nannaku Prematho', will launch the teaser of 'Kumari 21F', Sukumar's first film as a producer, in London.

'Kanche' audio launched in Hyderabad

The audio of Varun Tej's second movie 'Kanche' was launched on 17th September in Hyderabad. Krish is the director of this movie and Chirantan Bhatt is the music director.