Priyadarshan's film Malamaal Weekly has hit off really well with the audience. He is now in Mumbai. This time it is to direct an ad campaign supporting Chicken Consumption with Sanjay Dutt and Sunil Shetty.

This campaign is a must to boost the poultry business that is experiencing a low due to the bird flu scare. The ad will also feature Fardeen Khan.

All the four men are avid chicken eaters. For them to convince people to get back to their original habit of chicken eating is not tough.

They just hope the ad will help the industry. He is also going to shoot two songs for his film Bhaagam Bhag with Govinda and Akshay Kumar. Later he will leave for London to complete his shoot for the film.