Post Sachin 100th century bash, B-town arch rivals SRK and Salman Khan hatred is getting worse event by event.

Both are in no mood to compromise and have stopped feeling for each other… At a bash given in honour of Sachin Tendulkar for completing his 100th 100 SRK was mysteriously absent at the event which was attended by business tycoons, media magnets and who’s who of the entertainment industry.

Salman’s comment on Sachin’s achievement by quoting Don’s most loved line “Sachin Ka record thodna mushkil hi nahin na mumkin hai” brought all the whistles and laughter’s to everyone present. Salman even joked by saying that he can say the dialogue as the lines are written by his father who has the rights.

But Shahrukh has not taken it sportingly and dismissed it by saying, “I get numb by the kind of stories I keep hearing about myself.” This means SRK has no feelings towards Salman Khan.

And that’s not all… Yesterday development also showed the crack between the two mighty Khans getting wider day by day…

Both Salman and Shah Rukh Khan organized two different events in the city yesterday.

Salman's event which was supposed to start at 11.30 in the morning was postponed to 1.30 and clashed with SRK's.

When asked about it, Salman said: "I was shooting for 'Dabangg 2' till 3.30 a.m. We packed up too late and I was sleeping. I can't just get up and come for an event. I went for my workout, had breakfast, took some rest and then I came here."

But the other side of the story is Salman’s organizers wanted the same venue which was earlier booked by SRK. The place is comfortable for both as they stay nearby. When Salman came to know about the reason why the venue is not available, the timings got changed and media persons received the information on the change of timings for Salman event.

Needless to say - The media got obviously divided.

B-town events never start on time but yesterday both the mighty Khans made sure that they reach on time... Salman arrived at 1.35 for the scheduled 1:30 event and SRK arrived at 1.55 for his event scheduled at the same time on the same day…