Sai Dharam Tej's movie in the direction of Karunakaran was launched on Wednesday morning. Produced by KS Rama Rao as his Production No. 45, the film sees the coming together of the Mega hero and Anupama Parameswaran.

KS Rama Rao said, "We will go to the sets on the Vijaya Dasami day. Our director is participating in the music sessions. Darling Swamy is penning the dialogues. When Karunakaran narrated the story to Teju, the hero felt that I should produce this movie and asked the director to meet me. I thank our hero for that. All of Karunakaran's movies are full of love. We are confident about the project."

Karunakaran said, "I am excited to be working with Teju. This is a full-on love story. This is a colorful romantic family entertainer."

Sai Dharam Tej said, "I and Rama Rao garu have been wanting to do a project for a year. But a proper story didn't come our way. It's said that who is to do a story is pre-destined. Rama Rao garu has made many great movies. He is continuing to make them with the new generation."

Music director Gopi Sundar has already composed two numbers. I Andru is the cinematographer. SR Sekhar is the editor. Art direction is by Saahi Suresh.