One more film is targeting July second week. It's 'RX 100', a "heavy-duty emotional, realistic love story." Directed by debutant Ajay Bhupathi (an RGV protege, who has also written the film), it features Kartikeya and Paayal Rajput.

The flick will hit the screens on July 12.

Touted to be an incredible, emotional love story, the entertainer is set in the backdrop of a village. Says producer Ashok Reddy Gummakonda, "The story is our film's highlight. We have made it without compromising on quality. So, 'RX 100' has high making values. It's a film with the right commercial values."

Rao Ramesh, Ramki, Sathya, Giridhar and Lakshman are in key roles. This is the first Telugu film of KL Praveen, the editor of 'Kabali' fame. Music is by Chaitan Bharadwaj. The cinematography is by Raam.