After a modish title like 'Hippi', Kartikeya of 'Rx 100' fame has gone in for an unconventional title once again. His next film, directed by Shekhar Reddy, has been titled '90ML'. Borrowed from a Tamil film, the title makes clear who are the film's target audience.

Produced by Kartikeya Creative Works, it comes with the caption 'An Authorized Drinker'. With music by Anup Rubens, the youthful entertainer has completed 70 percent of the shoot.

The director, who is a debutant, has said that the film's six songs have come out really well. "Chandrabose garu has penned excellent lyrics. The film is full of commercial values. The climax will be shot in Hyderabad from Sept 11," he says.

Debutante Neha Solanki is the heroine. Also starring Ravi Kishan, Rao Ramesh, Ali, Posani Krishna Murali, Ajay, Kalakeya Prabhakar, Satya Prakash and others, the film has cinematography by Yuvaraj and fights by Venkat.