January 2022 was going to be a festive event for the film industry since several long awaited films were supposed to release this month. However, due to the recent spike in Covid-19 cases, producers were compelled to postpone their releases and this last moment cancellation was quite demoralising as well as financially draining for them.

In a recent conversation with India Today, filmmaker Anees Bazmee addressed this issue and said, "Look at films like RRR and Jersey, they did so many promotions for their films, if you look at it, it's like a waste of money. They will have to do this all over again when they plan to release the film. This is a big loss overall."

Anees himseld is awaiting the release of his film 'Bhool Bhulaiya 2' which is scheduled to release in March. He further added, "Now, naturally, people are scared to promote their respective films. What if they have to postpone their films and by doing the promotions they just lose out money? Even the public will lose curiosity around the film if promotions are done again and again. It is very difficult to create the magic around the film again and again."