The teaser for 'Rowdy Boys' had established the rivalry between two belligerent camps. The 'rowdy' side is led by debutant Asish's character.

Also Read: 'Vikrant Rona': Kichcha Sudeep's film rejects a one-billion rupee offer

In the trailer, the full scale of the movie is palpable. In the second half of the trailer, we see that the factional wars between rival student groups snowball out of control, with even cops called into action to tame them. The aggressive behaviour of the lead man puts him at loggerheads with his near and dear ones, with his father (played by Srikanth Iyengar) and the person he loves (Anupama Parameswaran as a medical student) finding him immature and irresponsible. Sahidev Vikram plays a negative role.

The trope of the hero being younger than the heroine is also introduced. 'Witness the madness', the trailer says, inviting us to see how two men's battle over one woman leads to thuggery, vandalism, and bloodshed.

Also featuring Karthik Rathnam, Tej Kurapati, and Komalee Prasad, the film is directed by Harsha Konuganti of 'Hushaaru' fame. Devi Sri Prasad's music and BGM are counted upon. Madhie's cinematography looks more than adequate in the trailer, so also Rajeevan's production design, and A Ramanjaneyulu's art direction.

The film will hit the screens on January 14.