Director Raj Madiraju, who has made critically acclaimed films like Rushi and Andhra Pori, is directing a new movie titled Aithe 2.0. Produced jointly by Dr Hemanth Vallapu Reddy, Dr Ravi N Rathi and K Vijaya Rama Raju under Firm 9 Pictures umbrella, the film has a special song by renowned Bollywood singer Rituraj Mohanty. The singer who shot to fame with the chart-buster song Sahib from Bhootnath Returns has recorded the song Ee gayame mee gamyama…e vanchane mee seerama… for the film which is a bilingual in Telugu and Hindi.

Briefing about the song, Raj Madiraju says,” Rituraj has a beautiful voice and ample talent. We recorded the song Ee gayame mee gamyama…e vanchane mee seerama… last night and the recording session went on till wee hours. It`s a pathos song and comes at a crucial point in the second hour of the film. We may listen to many songs, but songs like these come very rarely. Kittu Vissapragada`s lyrics are refreshing.”

Rituraj Mohanty is one of the three contestants of the singing reality show India's Raw Star and won the competition. He also recorded a song for Salman Khan starrer Prem Ratan Dhan Payo.

Raj Madiraju explains that Aithe 2.0 has no connection with Aithe and is not a sequel to Gunnam Ganga Raju`s production venture. “Aithe 2.0 revolves around six youth who are always hooked to social media which eventually determines their future. The film is a techno thriller and explores the ill effects of social media and technology on youth. It has a good message for the audience.”

Arun Chilveru is scoring the music for this film which has editing by Shashank Mali. Koushik Abhimanyu cranks the lens, while Rajeev Nair is the art director.