Richer Netflix to widen base in India in lockdown times!
- IndiaGlitz, [Thursday,April 23 2020]
Netflix is seemingly on a roll. The streaming giant added a record 15.8 million paid subscribers across the world in the quarter ended March 2020, bringing its global total base to 182.9 million, an Economic Times report says. Of this, 3.6 million-member additions were from the Asia Pacific region, the report adds, saying that the streaming giant hasn't provided country-level numbers.
The company is working at making its offering more competitive and more attractive to its Indian subscribers.
From partnerships and payments integrations to offering new, local content, they are exploring a lot of options to increase subscriptions.
Boring times, big bucks:
On the back of its growing footprint, Netflix is earning big bucks. For the quarter ended March, the Asia-Pacific region recorded $484 million in revenue, up from $320 million in the corresponding quarter last year. Total revenue grew to $5.77 billion from $4.52 billion in the same quarter last year, the report says.