Kunal Kapoor owned leading crowd funding digital platform, KETTO, has joined hands with multi-talented actress Richa Chadha to raise funds for Purnata.

For the records, Purnata is a Mumbai based NGO targeted for the betterment of women who are rescued from human trafficking.

Richa who's always been vocal and supportive for causes she truly believes in has come forth to be the voice of the campaign and help raise money meant for a shelter home in suburban Mumbai where upto 15 such girls are give various forms of training including dance, vocational training and other activities. The money will help the NGO pay off rent for a duration of 24 months summing upto a total of 12 Lakh Rupees.

Speaking on her association, Richa said, "I always wanted to be able to do something when I was a little famous for causes that I believed in. To me, this is an extension of being a true artist. And to pay it forward is my philosophy. These girls have been to hell and back, and if I can do anything at all to make them heal, it's an absolute privilege for me."

Adding to her thoughts, Kunal Kapoor, said "I think it's wonderful that influential people from the film industry are taking up such relevant social causes. Hoping it inspires not just more people from the industry, but also the fans to come forward and support a cause financially. Richa is truly a woman on a mission! Right from the start, she has been immensely involved in the planning of this campaign. Team Ketto wishes her all the best!"