We observe that the striking posters of Singh Is Kinng [on display in cinemas in the international markets] have the Punjabi (Gurmukhi) equivalent of the film title at the bottom.

An intelligent ruse to draw the Punjabis who will be the core audience in the UK & Canada, followed by all the diverse Asian communities who've been going gaga about the promos of the keenly anticipated title.

Remarks producer Vipul A. Shah, "My international distributors came up with the idea of incorporating a gurmukhi font of the title, as no doubt, like all Asians worldwide, the Punjabis and Sikhs will also flock to watch Singh Is Kinng! The response to the look of the film universally has been electrifying!"

Adds Akshay Kumar, "I am essaying a Sikh character (Happy Singh) but the film is for everyone. At its core, it is a heart-warming Bollywood entertainer, which the families can sit back and enjoy. The underlying message has to do with positive attitude. Anyone in this world can be a king with a positive attitude in life!"

Singh Is Kinng is out on August 8 with previews on August 7 at select locations. It is an Indian Films - Studio 18 worldwide release.