Massive! Reliance announces India's first open-air rooftop drive-in theatre
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Reliance Retail Director Isha Ambani said Jio World Drive (JWD) is born from an insight that the modern-day customer views shopping as a sensorially enriching experience - one filled with fun, exploration and discovery.
"With JWD, we are bringing the best retail and entertainment experiences from around the world to Mumbai. It is not just a brand or a place but a whole new world of personal experiences that will enthral and engage customers like never before.
"This vision has led to yet another redefining experience for Mumbaikars with the opening of the Jio drive-in theatre," Ambani said. Along with the Jio Drive-in theatre, JWD will have 'The Bay Club' which will be accessible to members only. It will house advanced sports and athletic facilities
The precinct also introduces PVR's flagship cinema concept of Maison PVR for the first time in India. The new concept launches with 6 state-of-the-art multiplex theatres, a preview theatre and a separate entrance for VIP guests. Jio World Drive, spanning across an area of 17.5 acres in the commercial epicentre of Mumbai, Bandra Kurla Complex, will house only premium international and Indian brands.
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Navin Madhesh
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