Reliance Entertainment has been pioneering in encouraging and collaborating with the creative talent from all over India. The organisation produced, distributed and released more than 300 films till date in various languages including Hindi, Telugu, Tamil, Kannada, Malayalam, Bengali, Marathi. Reliance Entertainment has come forward to collaborate with the most popular and new age creative filmmaker, Imtiaz Ali. With a 50:50 partnership with the filmmaker, Reliance Entertainments started a joint venture, Window Seat Films LLP. This is one of the most interesting creative collaborations by Reliance Entertainments.

Already, Reliance Entertainments has creative and formidable partnerships with Phantom Films (Anurag Kashyap, Madhu Manthena, Vikas Bhel, Vikramaditya Motwani), Rohit Shetty Pictures LLP (Rohit Shetty), Plan C Studios (Neeraj Pandey), Y NOT Studios (S. Sashikanth).

Imtiaz Ali is a highly famous new age filmmaker with the films like Socha Naa Tha, Jab We Met, Rockstar, Highway, Tamasha and Jab Harry Met Sejal. " With this highly creative and business oriented combination, we will promise you that the creative innovation of Imtiaz Ali and Global Marketing, Distribution Capabilities of Reliance Entertainment will be bringing out memorable films in future," read an official statement from Window Seat Films, LLP

Amitabh Jhunjhunwala, Chairman of Reliance Entertainments said, "We are happy to be associating with a creative person like Imtiaz Ali. We promise everyone that this combination will bring you more entertaining films with values and also with a global standard in every aspect of filmmaking that can be watched by every one in the theater."

Imtiaz Ali said, "Window Seat Films and Reliance Entertainment have similar ideas for the future of the filmmaking and entertainment industry. So, we decided to collaborate together and we wish to entertain people for a long time."

Reliance Entertainments delivered a huge hit, Golmaal 4 last year and this year, they have films at various production stages with Superstars like Hrithik Roshan and Ranveer Singh.