Ajith Kumar's TThunivu is running successfully in cinemas as the film is gaining positive reviews from fans, critics and also the general audience. We all know that Ajith did not promote his movie and has never promoted his movie like the other stars. Thunivu producer Boney Kapoor has now revealed the reason for it.

Talking about Ajith's stardom and massive fan following to a leading media channel, Boney Kapoor says, "I wish I had some idea of what is the reason for his stardom. I can attribute this only to his performance, persona and the kind of man he is. All these things combined together create the aura around him. It is not always about bragging about yourself. He doesn't meet, talk or even come for mahurat...he doesn't come for audio launches or promote his films".

"Promoting a film for an actor is something very important be it in Hollywood or in Bombay but he stays away and still his films get this kind of bumper opening which means there is something about him that he has done right,"he added.

When asked if he would do more films with Ajith, Boney said that he had to thank his wife for pushing him to produce Tamil films and that is the reason he came in close contact with Ajith Kumar.