Read why '2.0' is dashing into Rs. 400 cr zone
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Raju Mahalingam, the Creative Head of Lyca Productions, the house that has been involved in the production of the magic combo Superstar Rajinikanth-Shankar's '2.0', has revealed in an interview that the budget of the film has been increased by around Rs.50 crores to make it on par with Hollywood films.
Yes, the budget of '2.0' is now pegged at Rs.400 Cr. The cost increase will go into enhancing the visual effects to make it more appealing on a par with world-class cinema.
The makers recently conducted the first look launch of the film in Mumbai at a whopping cost of Rs.6 crores. Moreover, they have set aside Rs.100 crores for promotions of the film.
The biggest-ever Indian film production will be released in at least six languages- Tamil, Hindi, Telugu, English, Japanese and Chinese. This count may increase during the release time.
The production house also claims that enquiries to screen the film are coming from South American countries such as Brazil and Argentina, which are entirely new markets for Tamil films.
Even in places such as USA, UK, Singapore, Middle East and Malaysia which are traditional markets for Tamil, Telugu and Hindi films, '2.0' is expected to get a never before huge number of screens.
In Germany and Austria, '2.0' is touted to be released in around 300 screens. Generally, Indian films get around 40-50 screens in these markets.
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