Why do we say Ravi Teja is Tollywood's Salman Khan. It is because for the Mass Maharaja, what is of paramount importance is whether his film will rake in the moolah, not whether it will fetch awards. Sallu bhai, for one, is said to hold similar opinions. Which is why Salman declined an offer from Ashutosh Gowarikar of Swades fame.

Coming to Ravi Teja's convictions, though the actor had won the State's Best Actor Award (Nandi) for Neninthe, he was not too overwhelmed. A film should be a commercial success and make the audience enjoy it.

For him, a Vikramarkudu is more lovable than a Neninthe. Ravi Teja is not alone in holding such opinionated views. Many in the industry like to play safe and think that commerce is more important than art.

In the case of this actor, he was lucky have had films like Amma Nanna O Tamilammai and Kick, which entertained even as they touched the right chord.

He awaits Nippu, which is a full-on commercial entertainer. It will be interesting to see him in the film, because Gunasekhar’s films intersperse message with entertainment.