"Bold Care Sexual Health and Wellness" is literally busting the norm with their latest campaign, #TakeBoldCareOfHer. Fronted by none other than Bollywood superstar and co-founder Ranveer Singh, a refreshingly witty take aimed at normalizing conversations on men's sexual health and how common and treatable those issues could really be.

Get ready to be swept off your feet by the hilarious spoof of an everyday Indian TV drama featuring the internet icon Johnny Sins in his first Indian ad. Ayyappa KM directed this campaign produced by Earlyman Films, with Tanmay Bhat and Devaiah Bopanna as the writers. The ad tackles sensitive topics with humor and scientific solutions.

But why is this? Men have been silent for too long, ashamed or worried about the old stigmas. #TakeBoldCareOfHer disrupts this barricade, giving the sentiment, "You are not alone, and help is readily available."

Bold Care delivers high-quality products discreetly within two days and is already trusted by over 15 lakh men in India. "This is a mission to end the stigma and start a conversation on sexual health among men," declared co-founder Rajat Jadhav. Ranveer Singh added, "This campaign is a mission to change millions of lives."

Campaign live: all across YouTube, Facebook, and Instagram.

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