The actor just added another feather to his cap by inking a deal with India's premier travel Portal. Yes, the tinsel town's heartthrob Ranbir Kapoor has been announced as the brand ambassador of Yatra.com, one of India`s leading online travel portal, today.

Most of Ranbir's films have travel as an integral element to the story and they showcase a destination more than just a location, which is what travel is all about, exploring your inner self and broadening your horizons. Ranbir thus makes a perfect brand ambassador. Also the massive fan following and youth connect the actor enjoys, would help enhance Yatra's already robust customer base.

There is an entire new set of travellers comprising backpackers, adventure enthusiasts and solo travellers, all of whom can relate to Ranbir, which makes it a strategically fruitful association.

Delighted to be associated with Yatra.com, Ranbir said he's particularly excited to be a part of this new journey and am looking forward to a long & fulfilling 'Yatra' with the brand. "I am an avid traveler myself and travel has played an important part in my films. So a partnership with a travel brand like Yatrawas a natural fit for for me," added the 'Rockstar' actor.

Commenting on the occasion, Vikrant Mudaliar, Chief Marketing Officer, Yatra.com, said, "Today, Yatrais bursting with new ideas, and we wanted our brand ambassador to exude similar qualities, hence, Ranbir was our natural choice. We are confident that this association will help us stand out in an increasingly cluttered media environment. Ranbir appeals to all age groups and demographics across the board and we are excited about using him in our marketing communication."