P R E S S R E L E A S E

Hyderabad, India, December 13, 2016: Founded by Dr. Shailee Swarup & Saumil, 'The Tooth Company' that follows Lets Talk` philosophy is in Hyderabad now. The brand focuses on dental stress and anxiety as one of the biggest consumer associations with dental treatments, helps to resolve dental problems through its creativity.

The centre uniquely designed with The Air`, The Sound` The Smell` and The Comfort` architecture was formally inaugurated by Actor Rana Daggubati and Dr. T.V.Padmanabhan, a leading Prosthodontist from Chennai. Later, Dr. Shailee Swarup, a confident and successful maxillofacial prosthodontist and implantologist, practicing specialist dentistry for the past 5 years, led the guests on a tour through the stunningly modern, light and spacious new facility.

The Tooth Company' will conduct world-leading treatments for ailments such as tooth decay, missing teeth, dental conditions in children, gum diseases, crooked teeth and other tooth troubles using its pioneer dental technology and materials from Japan, UK, USA, Germany, and Brazil.

Announcing the purpose and uniqueness of the dental centre, Dr. Shailee Swarup after the launch said 'The Tooth Company' offers a holistic experience, where top quality dentistry is only part of the process. The connection with the consumers goes far deeper and stronger through brand engagement at various consumer touch points. The brand focuses on dental stress and anxiety as one of the biggest consumer associations with dental treatments and helps resolve it through its creativity. We are here to show the people of Hyderabad what modern, stress free and calm (sometimes even fun) dentistry looks and feels like.

The Tooth Company' will train its staff and new inductions constantly as part of the upgradation and advancement of its clinical workforce. The new design of the centre is stemmed from Dr. Shailee`s experience as a dentist, her interactions with consumers in the past 5 years, and by Saumil`s consumer need understanding across the Indian market, especially Hyderabad, to lead a whole new way in patient care, education and clinical best practices.

'We are extremely proud to be situated in Hyderabad, educating, providing clinical care to the thriving diverse populations of this beautiful city. Our local communities face some of the most challenging dental ailments and seek constant education on healthy dental care; we believe The Tooth Company™ has a key role to play in benefitting our society at large'. Dr. Shailee added.

Some of the unique features of The Tooth Company' are that it`s adorned with an assortment of handpicked indoor plants that have calming effect same as one that is experienced while spending time in the nature. This is complemented with calming music and mindful sounds that can have a powerful impact on the mind, reducing dental stress and anxiety levels.

Tested and carefully chosen essential oils diffused with ultrasonic technology create a smoke-free and healthy smelling ambience at this practice that is equally comforting and stress releiving for patients, as for doctors working long hours. The Tooth Company' offers special visual engagement for children undergoing paediatric dental treatments to keep them entertained, distracted and substantially reduces their dental anxiety.

The clinic uses ultra advanced laser technology which substantially reudces pain in dental treatments and maintains an international standard 6-step sterilisation cycle to avoid direct or indirect contact or carriage of infection between patients, doctors, attendants and other staff.

The Tooth Company believes in Societal Caring. It follows an eco-friendly paperless practice besides promoting natural (non-plastic) and herbal dental products such as bamboo toothbrushes, clay toothbrush stands, non-alcohol based mouthwash etc. In addition to its dental promotions, as a good cause, the brand also promotes local artists through an exclusive display of paintings in partnership with Art for Causes`.