Rana and Spirit Media's series, 'Maya Bazaar For Sale' hits 100 million streaming minutes on ZEE5 platform
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ZEE5, India's largest home-grown video-streaming platform and a multilingual storyteller has established its digital footprint in South India by successfully delivering blockbuster Telugu hits such as Viduthalai, Vimanam and many more. Adding another feather into their regional content catalogue, the platform premiered the multi-starrer Telugu sitcom series 'Maya Bazaar For Sale' on 14th July. Within a week of its premiere on ZEE5, the series went on to clock 100 MN streaming minutes and witnessed a grand opening.
Produced by Rana Daggubati’s debut production venture Spirit Media, 'Maya Bazaar For Sale' revolves around different families in a premium gated community. The series strikes a perfect balance between comedic elements and poignant moments that evoke themes of unity and resilience with a hint of nostalgia. Directed by Gautami Challagulla, the series underlined by an uber-talented star cast including Navdeep Pallapolu, Eesha Rebba, Dr. Naresh Vijaya Krishna, Hari Teja, Jhansi Laxmi, Meiyang Chang, Sunaina and Kota Srinivas Rao received tremendous appreciation by critics and fans worldwide.
Produced by Rajeev Ranjan, the 7-episodic series is a modern exploration of family life and community living in a rather satirical way which conveys the story of a group of sundry families, who move into premium villas in a gated community called 'Maya Bazaar'. After its OTT triumph, which amassed a 100 million streaming minutes, Maya Bazaar For Sale will surely become an unmissable addition to your watch-list.
Manish Kalra, Chief Business Officer, ZEE5 expressed, "At ZEE5, we are delighted with the incredible response 'Maya Bazaar For Sale' has received in such a short span of time. This stands as a testament to the stories and narratives that ZEE5 is offering. The exceptional performances of the actors add depth and brilliance to the series, further enhancing its impact. As a customer first platform, we look forward to delivering many more stories which will entice our audience."
Ms. Anuradha Gudur, Chief Content Officer - Telugu, Zee Entertainment Enterprises Ltd, says "We are thrilled with the incredible response received by our recently-launched series - 'Maya Bazaar for Sale'. Released on 14th July, the web series has already clocked a staggering milestone of 100 million streaming minutes, propelling itself into the elite club of web series on ZEE5. With a fantastic star cast, the story revolves around relatable and diverse characters living in a gated community, which we believe has widely-resonated with our audiences. This series also marks the beginning of our association with Rana Daggubati's outstanding Spirit Media, which has taken the OTT ecosystem by storm with the success of its debut web series.
At ZEE5, our content strategy prioritizes our viewers; in recent years, we have witnessed such native and grounded stories capturing a family-centric narrative being truly appreciated by Telugu audiences. Following this strategy, we aspire to continue offering the best of entertainment to our valued audiences globally and deliver back-to-back blockbusters with our Telugu originals." Producer Rajeev Ranjan said, "At Spirit Media we work on stories of all genre and scale. And we have always believed in backing stories which are socially relevant and can resonate with the minds of general audience. Maya Bazaar For Sale will make you giggle and laugh leaving a strong messaging etched in your heart for the longest time. With 100MN streaming minutes, I am stunned at the power of streaming platforms. ZEE5 has proved that the series can reach a much wider audience, enabling more viewers to indulge in its grandeur” 'Maya Bazaar For Sale' is streaming exclusively on ZEE5, don’t miss it!
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Devan Karthik
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