"The man of bravery, honour and integrity. Presenting my #AlluriSitaRamaraju to you all (sic)," director SS Rajamouli today wrote, unveiling a new poster of Ram Charan's character from 'Roudram Ranam Rudhiram'. The look was released on the eve of the Mega Power Star's birthday. 

Tarak, who is playing Komaram Bheem in the period film, described Alluri in high terms. "He's brave. He's honest. He's righteous. Here’s my brother @AlwaysRamCharan in his fiercest avatar as Alluri Sita Ramaraju (sic)," Jr. NTR added. 

Finally, sharing the poster, a proud Charan described the character's key traits and said, "Bravery, honour and integrity. A man who defined it all! It's my privilege to take on the role of #AlluriSitaRamaraju (sic)." 

It's telling that 'patriotic' is an adjective the makers have consciously avoided. It's because 'RRR' is not a patriotic drama. It's something the makers themselves have said in the past. 

Starring Alia Bhatt, Samuthirakani, Ajay Devgn and others, the massive pan-India film, which is currently in the last stages of shoot, will hit the screens on October 13.