'Ram Asur' hit the screens this Friday. Here is our review of the latest box office release.

Story:

Ram (Ram Karthik) tries to artificially generate a diamond. No matter how much he tries, he fails in his sincere attempts. His girlfriend decides to dump him for a reason. With the aim of limping back in life, he meets an elder, who advises him to meet one Suri (Abhinav Sardhar). Now, Suri comes with an unconventional past. How Ram's tryst with this unusual man unfolds and the repercussions of their coming together is the crux of the story.

Analysis:

In the pre-release promotions, the makers of 'Ram Asur' claimed that the concept of the movie is a never-seen-before one in the history of Telugu cinema. As the caption 'The Peanut Diamond' showed, it's about the making of a diamond artificially. The idea of conjuring up a diamond with technology is tantalizing enough. The possibilities of such a premise are not small. Themes such as greed, bloodlust, and revenge can easily be infused in a story where a fortune is at stake. Think of the 'KGF' films.

It's thrilling that the concept of artificially producing a diamond gets the story of two individuals woven around it. While the premise is exciting and the storyline is sound, the execution and the full story are not equally great. Since the movie is headlined by unfamiliar faces and since there were budget constraints, the effect is mixed at best.

The love track involving Ram shouldn't have been given disproportionate importance. The pace of the story is slow up till the interval. After the interval, the story takes off at a good pace. Director Venkatesh Triparna deserves applause for his sincere attempt. For one, he has picked a challenging subject for his directorial debut. For another, the action scenes were definitely not easy. The writing comes into its own in the second half. There is fun in the twists.

Ram Karthik has mostly played romantic roles in his career. Abhinav Sardhar has given his best in a character with two shades. Sherry Aggarwal is glamorous, while Chandini Tamilarasan is performance-oriented. Subhalekha Sudhakar, Suman, and Shani Salan have played other roles.

Bheems Ceciroleo's background music is impressive. Prabhakar Reddy's cinematography and Shankar's fights are good. It's commendable that the director has taken care of the story, screenplay, and dialogues. Had the story had the backing of star heroes, 'Ram Asur' would have been a bigger movie.

Verdict:

Positives are its premise and dialogues, while the screenplay is mixed. The direction shows sincerity with his treatment, while the BGM is nice. The action episodes are also decent. A slow first half is a minus.