What 'Baahubali' makers couldn't think, the brains behind '2.0' have. We are talking about their imaginative hot air balloon publicity idea.

Now, it's as tall as a 100 foot. For those of you who are die-hard Rajinikanth fans, this is game. (Left to you, you may actually say 100 foot is too small for what the Superstar is).

However, in the world of Indian cinema, this is absolutely big. Big not only in size, but also in terms of its itinerary. The sexy balloon, which has Rajinikanth's larger-than-life image splashed all over it, will travel to the whole world, including Los Angeles, where the famed Hollywood signage is situated.

All this because, please note, producer Raju Mahalingam of Lyca sees '2.0' as a Hollywood production. Cool!