This is a new practice in finalizing the title for a big ticket film in Tollywood. They did it for 'Attarintiki Daredi'. They 'leaked' the title to see how fans would respond to the same. The response was not unanimous but by the day of audio launch, the grapevine said they started liking it. Now they are repeating the act for Allu Arjun's 'Race Gurram' being directed by cutting edge filmmaker Surender Reddy. Looks like the fans have approved it unanimously and the makers might 'announce' the title officially soon.

The unit has come back from foreign shores after shooting a couple of songs in Italy and Switzerland. Shooting of the film being produced by Nallamalupu Bujji and Dr. Venkateshwara Rao is on in Hyderabad.

The crew includes: Manoj Paramahamsa behind the camera, Vakkantham Vamsi’s story, Fights by Vijay, Editing by Gautham Raju and Art direction by Narayana Reddy.