The press conference marking the partnership of 'Ra.One', Youtube and Google Plus was a massive hit with fans glued on to the live coverage over the net on Youtube. IG had presented a sneak-peek of it was well.

When he was shot at with questions on whether 'Ra.One' would beat Bodyguard's box-office reports, SRK handled it diplomatically. "Every film has its own space, when I started making it was a very expensive preposition and it seemed it won't make light of day. But I am partnered with Eros, Google and Youtube who have encouraged me. Seeing other films cross the 100 crore mark I understand that the returns exist and I hope I can make a film good enough to make my business partners happy. I don't specifically think of a film but I am happy film business has increased and hoping we'll reach those figures as well".

SRK also expressed that they will partner with a children's health drink that makes people taller, stronger and sharper. Well, you must know which drink has this as their jingle! The 'Ra.One' comics will be a forty page one that is a back story and more of a prequel to the film, it's digital in format and will go on air soon on Google Plus and Sony Playstation will launch the movie’s games by the end of this month.

The event was a novice attempt by team 'Ra.One' and has introduced new marketing tactics in country as the marketing guru is at it again!