Puri Jagannath has directed the movie ‘Neninthe’ starring Ravi Teja and Shiya in the lead. DVV Danayya has produced the film on Universal Media banner. Based on life behind the big screen in Tollywood, the movie is a satire on film industry. The premiere show of ‘Neninthe’ was screened yesterday on 17th December. After the event, director Puri spoke to the media about his project.

According to the director, the film is the tale of an assistant director and his struggle to achieve in cinema. The storyline also has a sideline that showcases life in Tollywood that is comprised of producers, directors, artists, technicians, distributors and most importantly the viewers. The flick is a realistic approach with a commercial touch to entertain.

The posters and some dialogues on heroines have reportedly whipped up concern from some women’s organizations. The director however, insisting said, “"I came to know that few women’s organizations are objecting to the posters of the movie. The posters are not showing anything objectionable, neither the dresses are revealing nor there is any exposure. I don't find any reason to object them. I also heard them to have said that film makers are sustaining in the shade of women. In fact, it’s not us but them who are utilizing women to make a living.”

“You say that you are voicing the concern on behalf of women. Just do this, try and stop the ladies from watching the movie in theatres; tell them that it is for their sake. After three days, let us come back to this point. If no lady turns up to watch the film I will stop directing films, and if they come in to see my movie, all of you should stop preaching and speaking on behalf of women.,” retorted the director.