A day after announcing the title and releasing the logo of his next with Mahesh Babu, Puri Jagannadh formally launched his next with Kalyan Ram, a film to be produced by the hero himself on NTR Arts. The launch ceremony was graced by Nandamuri Hari Krishna, Nandamuri Rama Krishna, Jr. NTR and the Janata Garage director Koratala Shiva.

Moments after the film's launch, Kalyan Ram took to Twitter to thank his father, babai, cousin and Koratala Shiva for being there for the occasion.

Yet another time, a Puri Jagannadh hero is acting in the role of a journalist (after Cameraman Ganga Tho Rambabu). Kalyan Ram will be seen in the role of a powerful journo here. Regular shooting will kick-start in May. The film is slated for a Dasara release.

For Kalyan Ram, this film might just turn out to be a hit like Pataas, thereby cushioning his career in a big way. On the other hand, Puri needs to deliver a row of hits.